I help soccer organizations grow through sponsorship, content and new revenue streams. I work inside your organization to find what you have, price it, and sell it.
Book the callSponsorship pays for the content. The content makes the next sponsorship worth more. New programming gives you more of both to sell.
Your inventory is worth more than the number a parent offered you. I price it against real media rates, build what a sponsor needs to say yes, go sell it, and then do the season report that gets it renewed. Most sponsorship money is lost after the deal, not before it.
Highlights, recaps, the feed, the email list nobody uses. Content does two jobs at once: it grows the audience a sponsor is buying, and it is inventory in its own right. A sponsor will pay for a series they can post themselves long before they pay for another banner.
A showcase, an adult league, a camp, a second event on a dead weekend. New programming is new inventory, new registrations and a new reason for a sponsor to be involved. This is the part that changes what your organization is worth, not just what it earns this season.
I played soccer my entire life. I was the first employee at Street FC, where we grew the business to millions in revenue and closed partnerships with global brands and with local businesses on the block: Nike, adidas, EA Sports, Red Bull, ON Running and Bundesliga among them.
Since then I have built the commercial side for tournaments and clubs here in Central Florida, so I know what these deals actually sell for and what a sponsor will say yes to.
I've had the pleasure of working with hundreds of people over the decades, and Sam is without doubt amongst the very best of the best.Tom DunmoreVP of Marketing, The Snow League
He's high agency, accountable, and incredibly strategic.Stephen FrancisCOO, Proximity Ventures
Sam is a legend.Dennis CrowleyCo-founder, Foursquare
Nobody's job is growing your revenue.
You hand it off. I own it. Not a project with a deck at the end: I'm in your calendar, on your calls, and accountable for a number we agree on in month one.
Most engagements start with sponsorship, because it's the fastest money in the building and it pays for the rest. Where it goes after that depends on what your season actually needs.
Terms, scope and the number get set on the call, once I understand what you run.
If all you want is the materials, there's a fixed-price version. I price your inventory and build everything you need to sell it, you sell it yourself, $5,000 flat. See the kit →
The kit is a fixed-price product: I price your inventory and build everything you need to sell it, then you sell it. This is me working inside your organization every month across more than sponsorship. If all you need is the materials, the kit is cheaper and better. See the kit.
No, and be careful with anyone who does. What I can tell you on the first call is what organizations like yours have actually sold, and what they charged for it. Then we set a number together and I'm accountable to it.
Probably, and I'll say so. If you're under a few hundred families, the kit at a fixed price will serve you better than a retainer. I'd rather tell you that than take the engagement.
Yes. I'm in Orlando and I know Florida best, so that's where I can tell you the most on day one. The work itself happens over calls, decks and follow-ups, so distance doesn't change it. If you're near Orlando, I'll come walk your fields.
Your numbers, access to your calendar, and one person who can make decisions. The most common reason this fails is that nobody on the org side can say yes to anything.
It's a free fifteen-minute call. You'll leave knowing what organizations like yours charge sponsors and where I'd start, whether we end up working together or not.